King Kong

King Kong is also benefiting from the shift to digital advertising. According to studies from Zenith and eMarketer, digital ad spend is set to overtake TV for the first time in 2017. The figures show global digital ad spend will hit $US205 billion this year, while TV will take $US192 billion. That digital figure accounts for more than 36 per cent of all ad spend.
The story is the same in Australia. EMarketer predicts digital ad spend will hit $6.18 billion or 54 per cent of all ad spend this year. TV, by comparison, will sit on just $3.3 billion. King Kong Model model works by developing a profitable sales funnel using social media. It takes a marketing channel like Facebook ads, and turns leads from ads turn into appointments for the sales team, who subsequently convert appointments into customers.

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