Sabri Suby King Kong
The agency's results-driven approach is very different to the one used by most marketing agencies. It is a scientific, numbers-driven way of winning business, which is giving Sabri Suby is edge that other agencies may find difficult to compete with in the future. A cosmetic surgeon is an example. Someone searching for a nose job might be shown an ad that offers the prospect a free report, 'Five things no cosmetic surgeon will tell you about nose jobs'. Most of the report is useful information, but it also includes an offer for a free consultation. The prospect would be encouraged to contact the business to book the appointment.